It’s no secret that lead generation is challenging, no matter the industry you work in. In addition, studies show that around 80% of marketers find their lead generation efforts ineffective.
While we all know lead generation is complex, there are some things you may be doing to make things more complicated. This article will discuss common B2B lead generation mistakes and how to avoid them.
1. Lack of a landing page.
Landing pages are an essential part of the lead generation process. The reason why is that they offer concise information about services or products and encourage users to complete specific actions. To make the most of your landing page, it must be well executed. You will want to provide accurate and up-to-date information to your visitors and offer something of value to generate leads.
2. Bad forms.
One of the most crucial things you can do is spend time analyzing what to include in your form. That’s because a bad form can repel your leads, negatively impacting your lead generation process. Forms are one of the best ways to collect crucial information about a lead. But getting your forms wrong is even easier.
In addition, you don’t want to create a form that’s too long because people will leave without filling it out. Even more, remember to keep it concise and only collect the essential information.
3. No segmentation.
Lead segmentation is one of the most common places where business struggle. All the leads you generate aren’t the same. And for that reason, they shouldn’t be treated the same. For this reason, your company needs an effective lead generation process in place to make your B2B lead generation even more effective.
4. Poor lead magnets.
Like forms, lead magnets generally do very well. However, it’s just as easy to get them wrong. Your lead magnet should pull your audience to perform a certain action. But not every email you send attracts prospects. Because of this, you must offer your customer something valuable to get their information in exchange. So, be sure to create a lead magnet that makes your potential customers feel valued.
5. Getting social media wrong.
Social media is key to running a successful business. But the availability of so many options makes it a challenge. Keep in mind that you don’t need to be present on all social media platforms. Instead, you should establish a presence where your customer base is. That way it’s easier for you to focus on the platforms that will get you the most gains.
6. Not conducting enough tests.
Checking your analytics account should be at the end of your to-do list every day. This allows you to see how your lead generation efforts are progressing and identify areas for improvement. Taking it a step further, you can consider running A/B tests to improve your leads continuously.
7. Making lead generation your only focus.
This tends to be one of the biggest mistakes because some companies stop their lead generation process after getting leads. Instead, you should start nurturing those leads more effectively.
Ready to generate more leads?
KPI Network specializes in helping tech companies such as IoT security vendors grow their businesses. Since 2008, we’ve built a reputation as one of the premier marketing services agencies by helping companies generate awareness and find qualified leads. If you’re ready to take on more business, we’re ready to help make it happen. You can get a free lead estimate using our simple online tool, or you can subscribe to receive access to premier offers from our partners.
