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Benefits of IoT-specific marketing for platform vendors

IoT-specific marketing enables platform vendors to target new customers and expand their market share. By creating targeted campaigns that focus on the unique benefits of the IoT, vendors can reel in potential buyers and convince them of the value of their products.

When organizations promote IoT platforms through:

  • Online channels
  • Tradeshows
  • Other events

They can increase awareness and create demand. Platform vendors that leverage IoT-specific marketing successfully can see impressive results and gain an advantage over competitors.

The internet of things and how it works

The internet of things, or IoT, is a network of physical devices connected to the internet that can communicate with each other. These devices include cell phones, computers, cars, and home appliances.

So how does it work? Each device on the network is equipped with sensors that collect data about the device's environment. This data is then transmitted to a central server for analysis and to trigger actions.

The internet of things has the potential to make our lives easier and more efficient by automating tasks and giving us real-time information about the world around us. As an IoT platform vendor, it's essential to work with a marketing firm that understands the nuances of its potential.

Why IoT platform vendors need industry-specific marketing

IoT platform vendors need to focus their marketing on different industries' unique requirements for managing connected devices and data. For example, the automotive industry has very different needs than the healthcare industry regarding data security and privacy.

Tailoring your marketing programs to specific industries, IoT platform vendors can better address the needs of their target customers. Industry-specific marketing can help IoT platform vendors to differentiate themselves from their competitors.

There are a growing number of IoT platform providers in the market, and many of them offer similar products and services. IoT platform vendors can better communicate their unique value proposition to potential customers by focusing on a specific industry.

Benefits of IoT-specific marketing for platform vendors

For platform vendors, IoT-specific marketing can provide the following benefits:

  • Build awareness of the platform and its capabilities to attract new users and developers.
  • Differentiate the platform from competing solutions as the IoT market becomes increasingly crowded.
  • Generate excitement and interest in the platform among potential users and developers for increased adoption and usage.
  • Build a community to make the platform more attractive to potential users and developers and ensure long-term success.

A more generalized marketing firm may not understand these goals for an IoT platform or how to achieve them.

How to find an IoT-specific marketing firm

Businesses that want to market their IoT solutions effectively must find the right marketing firm.

1. Define your goals. Think about what you want to achieve with your IoT marketing campaign, then start looking for a marketing firm that specializes in achieving those specific objectives.

2. Consider your budget. Get quotes from several firms before making your final decision.

3. Check out their portfolio. Get a sense of their style and creative approach.

4. Ask for references. This is the best way to get first-hand feedback about their work and level of customer service.

When you work with a B2B networking expert, such as KPI Network, they can partner you with a marketing firm that meets your needs and will help you achieve your goals.

KPI Network makes B2B connections to ignite lasting growth for IoT platform vendors.

Get more out of your networking when you work with KPI Network. We specialize in helping IoT platform vendors mobilize and execute incisive strategies to go to market and increase their market share. Instead of wasting time with generalized networking events and connections that won't pan out, work with a specialized market partner. We'll find you the resources and industry partners to fuel progress toward your organization's goals.

When you need a specialized marketing firm and other networking resources, contact KPI Network for experienced support. Schedule a consultation with our team to discover how we support IoT platform vendors.