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Helping Clients Understand Network Security's Importance | KPI Network

Understanding network security is no different than understanding any other type of security. From the padlock on your high school locker to the guards protecting royalty, the function of protection is universal: to preserve the integrity of the entity being secured.

Why is digital security - network security - so often misunderstood? Perhaps it is the intangible nature of a digital network. Maybe it’s the misconception that private data only exists on the machine it’s accessed on. On the other hand, it could be that the idea of digital information is vague to begin with. The thought of “securing” digital information is so nebulous, it’s a step too far from the idea of real, concrete objects secured in a safe or lockbox.

So why is network security important? Because networks are the lifeblood of a company's digital presence. Potential clients must understand the importance of protecting their own network and checking the integrity of the organizations they do business with.

4 Reasons Why Network Security is Important

1. Network Security is Cybersecurity

Cybersecurity is non-negotiable in the digital age. As a general term, cybersecurity covers all aspects of a company's digital footprint, from smart passes to payroll software. Network security falls under the umbrella of cybersecurity. Such security is the specific protection of the network itself, with its various systems and applications. It is a crucially important aspect of a cybersecurity plan.

2. Network Security Protects Data

Do not do business with a company that is “chill” about network security. After all, your data could comprise marketing information, financial data, sensitive medical details, personnel files, criminal records, or confidential HR reports. As a client, you must ensure that whatever information you share with another organization is handled with sensitivity and following clear protocols. Confirm that you’re doing business with an organization operating a secure network that backs up data in the event of hacking or malware breaches.

3. Rigorous Network Security is a Best Practice

Having network security is akin to having a lock on the front door. It’s basic stuff. Robust network security, however, is more like having an alarm system, facial recognition, security guards, and a camera on the front door. There are layers of protection. Robust network security means that a network has

  • An explicit “zero-trust” default
  • Stratified defense, including network groupings, VPNs, and NAC protocols
  • Regular hardware and software updates
  • Access control via unique, local passwords
  • Remote log servers and logging-enabled tech
  • Careful router configuration

4. Network Security Defends Against Attacks

Any organization's worst nightmare is ransomware or other cyberattacks. These attacks can cost companies millions by having to pay a ransom to release their data or by retroactively trying to restore and protect data that was breached. Furthermore, depending on the nature of the exposed data, organizations may be financially liable to the people whose data was compromised.

The security of digital networks is paramount to a business's ability to build trust with its clients. Because really, if you can't protect your own network, why would a client trust you with their precious information? Helping clients understand why network security is important is critical to communicating how your business is run. Measures to bolster network security will keep your company's network and data safe from unauthorized users, viruses, attacks, and costly threats.

To build a B2B client list worth protecting with excellent network security, get in touch with KPI today.