Increasing sales using B2B lead generation can be difficult. Not only do you have to figure out how to navigate shrewd buyers and competitors, but also tons of misinformation about generating B2B sales leads. With B2B lead generation, you have to tailor your approach to your company, industry, product, and audience, which means finding ways to generate leads that work for you.
This article will explain how to get results from your B2B lead generation strategy.
What is B2B lead generation?
B2B lead generation, also known as business-to-business lead generation, is how businesses sell to other companies. Lead generation involves collecting a potential customer’s information — like their name, email, company name, and job title — and using that information to create customized and individualized sales pitches and ad campaigns.
Based on data from Hubspot, the best lead sources for B2B companies are SEO, email marketing, and social media.
Tips to get results for your B2B lead generation strategy
Here are some tips to get results for your B2B lead generation strategy:
1. Produce interesting content
If you broaden your content and provide additional value to your customer base, your brand will be more exciting for yourself and your clients. Some content ideas include:
- Maintaining a constant social media presence on Facebook, Twitter, LinkedIn, and Instagram
- Creating a blog and writing different content, like long-form blogs, list blogs, press releases, and customer reviews
- Involving your customers in your production process by hosting podcasts, webinars, or interviews.
2. Simplify the demo booking process
Having a competent booking system allows businesses to create a seamless experience and drive sales. But when your booking system is outdated, you may scare off your customers, especially if booking a demo is required. Luckily, there are several steps you can take to improve the demo booking process, including:
- Focusing on and investing in good user experience (UX)
- Reducing excess for better page load speeds
- Teaming up with like-minded companies
- Testing everything
- Engaging in social media conversations
- Personalizing direct messaging with potential clients
3. Team up with other companies
You can promote your website, products, and services on other third-party websites to gain visibility and reach new customers. Partner with like-minded companies to boost your brand’s value and credibility. You can also invest in pay-per-click (PPC) ads on search engines and social media to increase your conversion rate immediately.
Ask your employees to share and review articles to increase brand awareness and trust, and encourage your clients to leave reviews on sites like Trustpilot and the Better Business Bureau (BBB).
4. Make sure to run tests
One of the biggest CRO mistakes is focusing on minor details like the call to action (CTA) button colors and font styles. Spend time testing different messages on your page to find out what works best. You can try different CTA copy variations to find what has the most significant influence.
At the same time, you can remove the following:
- Conversion barriers
- Slow loading times
- Poor navigation
- Inflexible design
- UX issues
5. Engage on social media
Engage and interact on your company’s social media platforms. Post regular content and have a dedicated team that helps manage your brand’s social media pages. You’ll need to test how often you should post, as it differs for each company.
Reach out to KPI Network today!
Do you own a B2B company in the tech space? At The KPI Network, our mission is to find effective solutions for B2B companies, which optimize their marketing strategies and in turn, increase B2B lead generation. Contact us today to find out more about how our services can help your business thrive.
