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Lead Generation Strategies for IoT Security Vendors

The Internet of Things (IoT) industry has proliferated in recent years as more and more businesses realize the benefits of adopting these technologies. While that’s good for the industry as a whole, it’s also resulted in more companies that provide IoT services vying for many of the same clients.

If you want your company to stand out from the competition, you have to understand the best practices for generating qualified leads. This guide can help you learn viable strategies for developing those leads to keep your company’s pipeline full now and into the future.

How can IoT security vendors generate leads?

Focus on your in-house team

Even though many people don’t enjoy doing it, cold calling on potential clients is still an effective way to generate new leads. So, if you’ve noticed that your pipeline isn’t as full as you’d like it to be, one solution could be to bring on more salespeople.

Let them hit the streets and hop on the phone to try and grow your book of business while you focus on the day-to-day. If hiring a full-time team isn’t in the budget, you could consider outsourcing to another company to generate leads on your behalf.

Attend industry events

Attending events like expos and conferences is a great way to drum up more leads, and with the increased popularity of the industry, there’s no shortage of them for an IoT security vendor to join. These events aren’t just a way to meet peers and learn about the latest developments.

After a long day walking around Manhattan, I decided that my last stop from this trip would be the World Trade Center Observatory. The view was amazing and THAT light, gosh, that light was a like a fresh breeze  of inspiration. I sat in a corner, with my camera, and just observed the light interacting with people walking by for a few minutes. Pretty good spot to get by.

They can also serve as a marketing platform for your company. Whether it’s through handing out business cards, putting on demonstrations, or having meetings, you could walk away from an industry event with several new potential leads.

Invest in marketing

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Marketing may not be the cheapest way to generate leads. However, it’s a proven strategy that can bolster your book of business, especially now with so many different types of advertising options available. Ideally, you know your target audience, and if you can put an effective marketing strategy in front of them, the number of leads you get will likely improve.

Tap into your professional network

One of the benefits of being an IoT security vendor is that numerous different industries can benefit from your services, so don’t be afraid to use your professional network to generate new leads. Let people in your network know that you’re looking for new business opportunities or update them on any new services you may be offering. Even if they don’t need them for their own businesses, there’s a chance they know someone who does.

Become a thought leader

Sometimes the best way to get new leads isn’t through trying to sell anything, but rather by becoming a trusted voice in the IoT security vendor industry. If you can provide helpful insights through the likes of newsletters, email blasts, social media, or blog posts, you can generate better top-of-mind awareness for people who could be potential clients. Plus, the more people seek out your content, the better your search engine rankings will become over time, thus generating even more leads.

Are you ready to generate more leads?

KPI Network specializes in helping tech companies such as IoT security vendors grow their business. Since 2008, we’ve built a reputation as being one of the premier marketing services agencies by helping companies generate awareness and find qualified leads. If you’re ready to take on more business, we’re ready to help make it happen. You can get a free lead estimate using our simple online tool, or you can subscribe to receive access to premier offers from our partners.